I just read an excellent blog post about Search Engine Optimization for real, honest people. In fact, it was so good, I'm doing something I rarely do, I'm telling you about it. You can read it for yourself here:
In the article, Matt talks about the difference between SEO and Search Engine Abuse or Manipulation. That abuse is all too prevalent these days in the blogging world, and consists of a variety of tricks and deceptive practices designed to make search engines think your site is more relevant than it really is, to make your site come up higher on someone's search results than other pages.
Fortunately, I don't see much of this in the Genealogy Blogging world. Most of you do SEO the right way, by frequently and consistently writing interesting, truly relevant posts, and doing it well enough that other people read your pages on a regular basis. In fact, most of you do a much better job of this than I do. This is the natural, organic way that SEO is done. If you're really writing articles of real interest and relevance, then you deserve the higher search ranking than someone who sets up a private network of dozens of fake blogs to refer to each other to raise their rankings.
Do yourself a favor and read this article, it's good advice.
This and all other articles on this blog are © copyright 2011 by Daniel G. Dillman